Vi Föräldrar

The biggest parenting magazine in Sweden that gives advice and support in everything from baby products to child development. Regular features are paediatrics, family finance, child safety, sensible food and interior decoration.

Vi Föräldrar is the natural choice for every parent with a newborn child. Vi Föräldrar gives the reader identification, recognition and support in their new role in life. The editorial staff has deep knowledge and credibility about what children need and publishes also some books ever year.

Launch: 1968
Circulation: 54 200
Frequency: 14

Brand extensions:
Books: more than 15 titles within the parenting-area
Website: mobile services